Riyadh Season is a mega event hosted every year in Riyadh, one of the biggest cities in the region. Riyadh season not only changed the way we experienceentertainment but created a global event with 20 Million visitors worldwide,

Life Jacket created a dynamic and strong identity that could hold the whole event and allow it to stand out worldwide reflecting the values and goals of Riyadh Season.

Imagine a visual language that can hold and carry the identities of 12 different zones and 100s of events. For this Life Jacket crafted a system that is flexible, dynamic and colourful as the event.